Unaddressed Mailing

Leafleting has more benefits than any type of medium and given that if the distribution company whom you entrust to deliver your items can offer you a good method of distribution ensuring that your leaflets will be delivered using controlled distribution teams who are supervised at point of distribution well it is worth considering the following

Leafleting allows:

1. Direct impact in the specific area or house-type you wish to target
2. Local Distribution: Enable customers to target local customers who, because of convenience, will often be your best customers.
3. Segmentation targeting: Allows you to meet the needs of specific local outlets.
4. Businesses that are special in their own area to get the attention they cannot get in traditional media.
5. Capitalizes on the Neighbourhood loyalty of those people who like to shop locally.
6. Avoids the cost and complications of direct mail while reducing the expensive waste of traditional media.
7. Less competition from other sales appeals, "When a customer is reading your leaflet they have your message to hand and no-one else's".
8. Printed media makes it easier to respond, rather than forcing customers to remember (like radio or TV). Sought after by people in a buying frame of mind as a recognized source of buying information.
9. High retention means better advertising value. Unlike other media, leaflets are easily kept for reference.
10. Unbiased coverage and readership - Our door to door medium has approximately 90% coverage of urban addresses across Republic Of Ireland. A comprehensive 89% coverage of men also underlines the fact that door to door is not just a housewife medium.
11. Letterbox Marketing is now an established form of direct marketing, geared to the unaddressed sector. Unlike direct mail, it does not make use of personal details.
12. It is also possible to book a leaflet distribution for less than 25% of a direct mail campaign
13. As well as quantifying the responses, door-to-door delivered items can also initiate qualitative interaction by requesting the name and address of the user.
14. Research has shown that householders are relaxed about receiving unaddressed items, as there is no anxiety about the source of the personal data.
15. There is hardly a consumer sector which is unable to use door-to-door distribution to great effect

Don't forget, being permanent and portable, they can have a dual function. As an advertisement, alerting the consumer to a particular product or service, and as a sales promotion item, converting to Currency for special offers.

 Whether you are looking to have leaflets, flyers, newspapers or samples, distributed to homes or businesses in Ireland in a targeted and controlled manner then it is worth calling Leaflet Company Ireland to get a quote.

Call today from free estimate Lo Call: 1890 929 950